MFZ Plumbing & Heating
Stuck below 8th position on Google Maps in Maryland.
Watch the breakdown
The challenge
MFZ Plumbing & Heating was ranking below the 8th position on Google Maps in Maryland — effectively invisible to searchers. Despite offering both plumbing and heating services, their digital presence didn't reflect the breadth of their expertise.
Their website was generic, their GBP lacked service-specific content, and their review velocity had stalled. They needed a systematic approach to climb from page 2 to the top 3.
What we did
Rebuilt their website with separate sections for plumbing and heating services, each with dedicated location pages
Optimized their GBP with dual-service categories and daily activity posts
Deployed the review engine with prompts specific to both plumbing and heating services
Built internal linking structure connecting service pages to location pages
Launched targeted Google Ads for high-intent emergency keywords
The results
Before
Below 8th
After
#2 in 29 days
“[PLACEHOLDER: Client testimonial quote from MFZ Plumbing & Heating]”
— [PLACEHOLDER: Client name and title]
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