Counselling with Karine
Starting a counselling practice from scratch with zero local search visibility in Ottawa, ON.
Watch the breakdown
The challenge
Counselling with Karine was a brand-new practice in Ottawa with no existing digital presence — no website optimized for local search, no Google Business Profile authority, and no reviews to build trust with potential clients searching for therapy services.
In a trust-driven industry where prospects search 'therapist near me' or 'counsellor in Ottawa,' being invisible on Google meant relying entirely on word-of-mouth referrals. The practice needed to build local visibility fast without overpromising clinical outcomes in marketing content.
What we did
Built a HIPAA-conscious, SEO-optimized website with dedicated service pages for each counselling specialty and Ottawa-area location pages
Created and fully optimized the Google Business Profile with correct categories, service descriptions, and regular posting cadence
Deployed the review generation engine adapted for therapy practices — encouraging reviews that focus on experience rather than clinical outcomes
Implemented local schema markup and internal linking to establish topical authority in the Ottawa counselling space
Built content addressing common concerns (anxiety, relationship issues, grief) to capture long-tail search traffic
The results
Before
Starting from scratch
After
Increased local traffic & visibility within 2 weeks
“[PLACEHOLDER: Client testimonial quote from Counselling with Karine]”
— [PLACEHOLDER: Karine, Owner]
Ready to be our next success story?
Free 30-minute visibility audit. Custom 90-day plan. No pitch.